Atlanta Website Optimization Firm Wins TAMY Award for Strategic Search Engine Marketing Success

May 9, 2005 - Prominent Placement, Inc., a leading Atlanta website optimization firm, received accolades from the Technology Marketing Association (TMA) for a strategic search engine marketing campaign developed for client The Banker's Exchange.

The TMA, a society of the Technology Association of Georgia (TAG) and Georgia's premiere organization for the technology marketing industry, held the 4th Annual Technology Marketing Association Awards presentation, known as the TAMYs, on May 5, 2005. The TAMY award recognizes excellence, creativity, and bottom-line business results in marketing at emerging and established technology firms.

Prominent Placement earned the Marketing Tactic Award for leveraging website optimization and pay-per-click advertising strategies to enhance the overall effectiveness of The Banker's Exchange website.

"We had in-house search engine marketing experience, tools and knowledge, but Prominent Placement still made a significant impact," said Kim Miller, Vice President and General Manager of The Banker's Exchange, a leading online reseller of new and used back-office banking equipment." The Agency's methods are conservative and thus should be long-lasting."

The comprehensive campaign applied website optimization techniques and resulted in significant top rankings - with top 10 search engine positions increasing 190% and number one search engine positions increasing 333%. Additionally, the search engine marketing program increased monthly site traffic driven by search engines 125%. Prominent Placement also launched a targeted pay-per-click advertising campaign that generated an increase of 478% impressions and 188% click-throughs monthly. As a result of the strategic search engine marketing campaign, online sales increased dramatically, exceeding the client's search engine positioning goals.

About Atlanta Website Optimization Firm Prominent Placement:

Prominent Placement, Inc. is a full-service, award-winning Atlanta search engine marketing company founded in 2001. Nationally recognized as a leader in its field, Prominent Placement consistently demonstrates its foresight to rapidly adapt and stay ahead of an ever-evolving industry. Prominent Placement provides comprehensive programs incorporating the strategic use of organic website optimization, pay-per-click advertising, local and Internet Yellow Pages placement, press release optimization, linking, online reputation management and SEM en Español.

The company's selective client roster spans multiple industries with numerous mid-size, growth-oriented businesses located in the Southeastern United States that value high impact results, and are well-focused, niche-oriented concerns. Prominent Placement distinguishes itself from the competition by its extensive marketing background and the ability to provide superior service through client collaboration and education.

For more information or to schedule an interview contact Matt Williams at 888.SEM.MKTR (888.736.6587).

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