Georgia Search Engine Positioning Service Firm Prominent Placement Selected by The Weather Channel®

July 24, 2002 - Georgia search engine positioning service firm Prominent Placement, Inc. has been retained by The Weather Channel®. Prominent Placement will be optimizing weather.com, the leading source of weather on the web and the web site of The Weather Channel, for the search engines.

"As you might expect, weather.com already has high rankings when people type weather-related words into a search engine," said Stacy Williams, Founder and President of Prominent Placement. "We'll be working to increase recognition of weather.com's specific channel pages, such as air quality, cold & flu, sun safety and the ski report."

"We held discussions with several search engine marketing firms before selecting Prominent Placement," stated Kiera Hynninen, vice-president of strategic marketing and communication for The Weather Channel. "We were impressed with their marketing-oriented approach and their search marketing results with other companies."

Prominent Placement's assignment includes identifying which words and phrases potential visitors may be typing into search engines to find weather.com's channel pages. The firm will then consult with weather.com on integrating these words and phrases into the site, and on making other design and technology changes to ensure the site is search engine-friendly. Finally, Prominent Placement will submit the optimized web pages to the top search engines and track increases in both rankings and visitors.

About Georgia Search Engine Positioning Service Firm Prominent Placement:

Prominent Placement, Inc. is a full-service, award-winning Atlanta SEM company founded in 2001. Nationally recognized as a leader in its field, Prominent Placement consistently demonstrates its foresight to rapidly adapt and stay ahead of an ever-evolving industry. Prominent Placement provides comprehensive programs incorporating the strategic use of organic web site optimization, pay-per-click advertising, local and Internet Yellow Pages placement, press release optimization, linking, online reputation management and SEM en Español.

The company's selective client roster spans multiple industries with numerous mid-size, growth-oriented businesses located in the Southeastern United States that value high impact results, and are well-focused, niche-oriented concerns. Prominent Placement distinguishes itself from the competition by its extensive marketing background and the ability to provide superior service through client collaboration and education.

For more information or to schedule an interview contact Matt Williams at 888.SEM.MKTR (888.736.6587).

# # #

For a look at our overall approach to search marketing, see our Services Overview page. And to discuss your company's individual search marketing needs, please contact us.