Atlanta Pay-Per-Click Specialist Attains Google Advertising Professional Standing

January 15, 2007 - Atlanta pay-per-click advertising agency Prominent Placement, one of Southeast’s most experienced full-service search engine marketing firms, today announced that account manager Kristin O’Neil has successfully passed the Google Advertising Professional exam to earn Google's recognition as a Qualified Google AdWords Professional.  This qualification demonstrates the ability to proficiently research, develop, and measure efficient and optimized pay-per-click (PPC) search engine advertising campaigns using the AdWords system.

By achieving this status, O’Neil has proven, via courses and Google's rigorous test, mastery of Google AdWords advanced topics such as:

• Global and regional AdWords marketing.
• Optimization of Google AdWords budgets.
• Multi-language solutions.
• Keyword research and A/B testing.
• Copywriting and testing of ads.
• Design of landing pages for maximum conversion.
• Optimizing AdWords campaigns and ad groups.

O’Neil joins the ranks of a special community of skilled search engine marketers who provide high quality and innovative PPC advertising strategies and tactics.  Businesses looking to outsource their pay-per-click advertising can identify these search engine advertising specialists through the exclusive Google AdWords Qualified Professional logo.

"Our firm dedicates significant resources toward keeping abreast of today’s rapidly changing paid search marketplace.  We are highly focused on fulfilling our client’s need to drive targeted traffic to their sites with regard to the major search engines," said Stacy Williams, Prominent Placement’s Managing Partner. "Kristin being awarded this certification from Google only adds to our credibility and enhances the reputation we’ve earned by meeting and exceeding the demands of our clients’ pay-per-click campaigns."

"Paid search marketing is such a complex area of interactive marketing, and it changes so fast," adds Williams.  "You really need a dedicated PPC specialist just to stay on top of it.  Most traditional agencies and web development firms just aren't equipped to dedicate a person, much less a team, to paid search marketing, despite the potential benefits.  By combining our clients' brands with our expertise in paid search, we can achieve amazing results."

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