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Atlanta Pay-Per-Click Expert Achieves Google Advertising Professional Status

November 17, 2006 - Atlanta pay-per-click advertising company Prominent Placement today announced that account manager Megan Vanderver has successfully passed the Google Advertising Professional exam and met other criteria to earn Google's recognition as a Qualified Google Advertising Individual.  This qualification demonstrates ability to proficiently research, develop, and measure efficient and optimized pay-per-click (PPC) search engine advertising campaigns using the Adwords system.

By achieving this status, Ms. Vanderver has proven, via courses and Google's rigorous test, mastery of Google Adwords advanced topics such as:

  • Global and Regional Adwords Marketing.
  • Optimization of Google Adwords budgets.
  • Multi-Language Solutions.
  • Keyword Research and A/B testing.
  • Copywriting and testing of ads.
  • Design of landing pages for maximum conversion.
  • Optimizing Adwords campaigns and ad groups.

Once authenticated, the Google Advertising Professional joins the ranks of a special community of highly skilled search engine marketers who provide high quality and innovative PPC advertising strategies and tactics.  Businesses looking to outsource their pay-per-click advertising can identify these search engine advertising specialists through the exclusive Google Adwords Qualified Professional logo.

"Megan has managed pay per click campaigns for our clients for years on Google, Yahoo, and others," said Stacy Williams, Prominent Placement’s Managing Partner, "and we’re really glad that the Google Advertising Professionals Program has allowed her to demonstrate this knowledge, especially against an industry standard.”

“There is far too much money being wasted in the pay-per-click area because a lot of the individuals developing and implementing the campaigns don’t have the knowledge or experience with the nuances of pay-per-click advertising,” added Williams.  “Having qualified professionals such as Megan on staff helps Prominent Placement get the most for our clients’ PPC advertising budgets, resulting in better keyword targeting and higher clickthroughs that help our clients expand their reach and acquire more customers.”

About Google Advertising Professionals™

Google Advertising Professionals™ are online marketing professionals, agencies, and other individuals - such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants - who currently manage or want to manage AdWords accounts. They must sign up for the program successfully and have an active AdWords account. Qualified Individuals and Qualified Companies go to extra lengths to attain this status, including passing an exam which demonstrates their in-depth knowledge of AdWords.  For more information, please visit their site at: https://adwords.google.com/select/professionalwelcome.

About Prominent Placement:

Founded in 2001, Prominent Placement is an industry leading search engine marketing agency offering integrated search engine optimization, pay-per-click advertising and strategic linking services.  Prominent Placement has unrivaled experience in driving business success and has earned industry accolades including AMA Atlanta Chapter AMY award winner the past three consecutive competitions, TAG TAMY award winner 2005, and PRSA Atlanta Chapter award Finalist 2006.  Prominent Placement is a member of the Search Engine Marketing Professionals Organization (SEMPO), the American Marketing Association, the Technology Association of Georgia (TAG), the Atlanta Interactive Marketing Association (AiMA) and the Public Relations Society of America (PRSA).

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