Here's What Our Atlanta Pay Per Click Advertising Programs are All About...

At Prominent Placement, we believe a pay per click advertising program is best seen as just one component of an overall strategic search marketing program. You know the basics of pay per click (PPC): it entails creating brief, compelling sales messages, and then bidding for position on search engine results pages. You pay only when someone clicks on your message, which takes them to your website.

What's Behind Our Approach to Atlanta Pay Per Click Advertising Programs?

• Search Term Research, which is a comprehensive process of primary and secondary research that generates thousands of potential search terms and assesses the relevancy, frequency of usage, and competitiveness (bid levels) of each term.
• A Campaign Recommendation that entails projecting clicks, click-through rates and costs for up to 1,000 search terms apiece on Google, Yahoo and MSN.
• Creative Messaging Concepts that are produced by our direct response copywriter. These contain a variety of different titles and descriptions -- featuring different benefits/offers/wording - that will allow us to test what entices the most people to click through to your site and convert on-site.
• Tailored Titles & Descriptions, which go a long way toward making searchers much more likely to click on your listing - because we take the time to make certain they exactly match the search term typed into the query box.
• Campaign Placement that sets up accounts on your behalf and places the campaign, using appropriate match types and campaign settings for your needs.
• Weekly Monitoring that removes under-performing search terms and replaces them with different terms, swaps out creative messaging concepts to test response, and adjusts bids as necessary, based on competitive reaction. Depending on your competitive situation, we may recommend supplementing this process with automated bid management software that monitors and adjusts bids up to twice a day.
• Monthly Reporting that provides you with your PPC results, site traffic data, and conversions (sales, lead forms filled out, or other actions taken on your site to calculate revenue and ROI). We don't just give you a bunch of numbers; we analyze this data and strategize on the best actions to take in response to the data.

Sounds Great - Now How Long and How Much?

The upfront work to research, write and place a PPC campaign normally takes three to four weeks. Results of our Atlanta pay per click advertising programs are typically apparent immediately, although we will finesse the campaign on an ongoing basis to maximize your results.

Because we've seen time and time again that increasing clients' site traffic through PPC isn't a one-time effort, we charge a flat monthly fee of $1,500 for developing and maintaining a campaign, and we require at least a six-month commitment.

Your click budget is separate; you can set a cap in advance that we won't exceed, and if we agree you need the bid management software mentioned above, that nominal fee is separate as well.

Click fees are billed direct and are not marked up, so we have no incentive to artificially inflate budgets or bids. We only make recommendations based on what's best for you.

Find out more about the approaches that set us apart from other search engine marketing services. And to discuss your overall search marketing needs further, please contact us.