Search Engine Marketing Services

What's the right combination of Atlanta search engine marketing services for you? When we formed Prominent Placement way back in '01, we focused exclusively on providing companies search engine optimization ... that exotic-sounding, arcane practice that somehow instantly got their websites ranked higher on the Internet's major search engines.

But then like everything Web-related, search marketing began changing at warp speed. Everyone began finding ways to influence the search engines into assigning better rankings ... the engines caught on and changed ... more and more marketers jumped into SEO and developed additional shortcuts ... and the engines caught on again.

So today a one-time search marketing push isn't nearly enough. Now to get - and keep - high targeted traffic, you need a strategically developed, ongoing campaign. And that's exactly what Prominent Placement provides, through our Atlanta search engine marketing services, and a comprehensive process.

First, We do Our Homework...

Your experienced Prominent Placement account manager takes the lead in getting to know your company, your overall marketing and sales goals, and your website. We produce a Site Design Scorecard that evaluates your site's search engine-friendliness and recommends any necessary improvements or revisions. We conduct a competitive analysis that determines whether your competitors have optimized their sites.

We also do extensive primary and secondary search term research that generates hundreds of potential search terms and assesses the relevancy, frequency of usage, and competitiveness (likelihood of rankings success) of each term.

Then We're Ready to Get Your Site Prominent Placement...

Our Search Engine Optimization work entails optimizing selected pages on your website for a variety of search terms your target audience is using to find what you're selling. Effective SEO efforts put your site higher up in a search engine's organic/editorial listings on its results pages (as opposed to sponsored/paid listings).

All along the way, we're educating you in plain English as to what we're doing and why - so you become your company's resident search marketing expert.

In addition, we often recommend a Pay-Per-Click (PPC) campaign, which is simply advertising on search engine results pages - the sponsored/paid listings referred to above. You are only charged when a searcher clicks on your web site's PPC message. Your PPC presence on search engine results pages, when combined with a high editorial ranking, also creates a strong sense of dominance - which gives you more credibility.

Online PR Helps, Too...

Our SEO service also includes optimizing one press release for you every month. Press Release Optimization is a highly effective search marketing avenue - and Prominent Placement was the first search marketing firm in Atlanta to use it. We place search term(s) within your press release, then use electronic distribution to get the release into search engines and posted on countless other sites. We've generated millions of "reads" for our clients, and the links we build into optimized press releases have raised our clients' search rankings.

Another creative search marketing approach is Link-Building, a process we use to submit your site to both general and industry-specific directories.

Local Search Marketing, which is a quick way searchers use to narrow their results, is growing rapidly. We make sure you're well-positioned to take advantage of the prospects who are in your own backyard.

Search Engine Reputation Management allows us to monitor top-ranked websites, blogs, message boards and review sites to see what people are saying about your company and brands. We also monitor sponsored/paid listings for trademark violations to ensure competitors aren't bidding on your brand names.

Monthly Reporting on rankings, site traffic data, PPC results and conversions (sales, lead forms filled out, or other actions taken on your site). We don't just give you a bunch of numbers; we analyze this data and strategize on the best action to take in response to the information. We even supply the tracking software for your site, if needed, at no extra charge (up to 100,000 page views per month; there's a nominal fee for high-traffic sites).

We can also help you establish a Marketing Blog for your company and optimize it. This is proving to be an effective means not only of link-building, but also of humanizing your company and updating your products/services to customers and prospects. A blog can deepen customer relationships, build a loyal community, reach opinion leaders and the media. Overall, it's a fast, easy and inexpensive way to create a dialogue with those you want to impress most.

Okay, that All Sounds Great - Now How Long and How Much?

The upfront work to increase your rankings through our Atlanta search engine marketing services normally takes three to four months. Then some results should be apparent within the first month or two of your campaign's implementation - but it can take up to six months or so if you're in a fairly competitive industry, or double that if you're in a highly competitive industry.

Because we've seen time and time again that increasing clients' search rankings, traffic and conversions isn't a one-time effort, we charge a flat monthly fee of $2,500 for an ongoing SEO campaign and require a twelve-month commitment. Our fee for an ongoing PPC campaign is $1,500 per month - so the total for both would normally be $4,000 a month.

But if you take advantage of both our SEO and PPC services, we give you a combined rate of just $3,500 a month - a healthy discount.

This allows you to set a budget upfront, and our clients have seen that our fee is an excellent value, considering our firm's industry-leading expertise ... the one-on-one service provided by your experienced Prominent Placement account manager ... and, especially, the higher rankings, targeted traffic and increased sales our efforts have consistently delivered.

Find out more about the approaches that set us apart from other SEM agencies. And to discuss your overall search marketing needs further, please contact us.