Another Creative Search Marketing Avenue: A Company Blog

Unlike some Atlanta search engine marketing specialists that merely react to client requests, at Prominent Placement we actively lead our clients into innovative methods of increasing their sites' search engine rankings.

One of those creative methods is helping you establish a marketing blog for your company and optimizing it. There are many reasons we strongly urge our clients to create a blog.

From a traditional marketing/PR standpoint, a blog:

• Builds your brand
• Builds your thought leadership
• Puts a human face on your company
• Deepens your customer relationships by building a dialogue
• Reaches opinion leaders and the media
• Reports on breaking news
• Obtains free market research
• Creates a communications channel that's easy, fast and inexpensive

From an online and search marketing standpoint, a blog:

• Provides more Web content, which gives you more online visibility and drives more traffic to your main website
• Is extremely search engine-friendly because it contains a lot of text, can create many links, and can be updated frequently
• Builds links pointing to your main site with search terms in anchor text
• Gives you an "admission ticket" to the online community

To Ensure You Get the Best Marketing Blog

We have partnered with one of the Web's most respected marketing blog pioneers, Toby Bloomberg. Toby is based in Atlanta and has over 15 years of strategic marketing experience, including over 8 years of developing Internet-based plans.

Toby says that at their best, blogs are about "creating a connection between author and reader. Both strive to open the doors of self just a little wider and provide an experience that makes a difference - be that difference a new awakening of the soul or a new understanding of a company." And she believes you should look at a marketing blog as something that's "fun, bold, and savvy ... but always strategically aligned with your brand's objective."

Toby also has her Rules of the Game for every marketing blog:

• Understand your customers
• Stay consistent to your brand and positioning strategies
• Remember the Blog Mantra: Honesty. Transparency. Passion. Authenticity.

Now, Dear Reader, as to Optimizing Your Marketing Blog

First, we'll make sure your blog is built to be search engine-friendly. Then we'll take the search term research we've already done for your ongoing SEO effort and, working with Toby and your designated blog-writer, we'll make certain it contains those most searched-on phrases.

We'll also pay close attention to link building by using "anchor text" links within your marketing blog that point to your website, which in turn boosts your organic rankings on search engine results pages.

Then we'll provide you with regular monitoring reports that will provide hard data on how read and acted-on, in terms of increased site traffic, your blog is proving to be.

Company blogs are an exciting avenue that is ripe for optimization, and as Atlanta search engine marketing specialists, Prominent Placement is your ideal partner to help you take the smartest advantage of them.

Blogs are not included in our standard services and pricing will be negotiated based on your custom-specific needs. To further talk about the value of creating a marketing blog, please contact us.