Let's Talk About Search Engine Communications...

Of the several Atlanta search engine optimization companies, only Prominent Placement has an entire search engine communications program in place for press releases, RSS feeds and postings, and search engine reputation management. Here's an overview of the component parts of our search engine communications approach:

Press Release Optimization

If your company's marketing and promotion strategy includes the Internet, your news releases should be optimized for and distributed to the major news search engines. Among Atlanta search engine optimization companies, Prominent Placement was the first to begin using this creative, low-cost channel to gain our clients higher rankings.

We've generated millions of "reads" of our clients' releases, the majority of which are consumers and prospects for their goods and services; journalists and other key influencers are also a valuable audience. For less than one cent per read, press release optimization is less expensive than virtually any other marketing method, and it not only extends the reach of your brand and marketing messages - it also regularly keeps your name in front of opinion makers and prospects, while building links to your site.

RSS Feeds/Postings

"RSS" is one of those great Web acronyms - it stands for Really Simple Syndication, and it basically works like this: visitors to your website subscribe to your RSS feed and, from that point on, they automatically receive every update of yours that conforms to the RSS format.

Promoting an RSS option on your site is a very smart way of communicating with everyone who expresses an interest in your company. After initial set up, RSS requires little maintenance, and Prominent Placement can easily optimize every feed.

Search Engine Reputation Management

With more than six billion searches conducted monthly, top rankings in search engines have become part of your company's brand image. Those brief listings on the engines' results pages are often among the very first impressions a prospective customer has of your company - and yet, the search process being what it is, those few lines also give the unscrupulous or merely disgruntled a powerful mechanism to damage your image.

Just one example: recently "homedepotsucks.com" was the number six ranking when Home Depot was searched on Google. That's why we've developed an effective search engine reputation management strategy that is unique among Atlanta search engine optimization companies.

Find out more about the approaches that set us apart from other SEO firms. And to discuss your overall search marketing needs further, please contact us.