Here's What Our Atlanta Search Engine Optimization Services are All About...

To us, while an SEO stand-alone campaign might sometimes be best for a client, most often our search engine optimization services are best seen as just one component of an overall strategic, ongoing search marketing program. You know the basics of SEO: it entails optimizing selected pages on your website for the search terms your target audience is using to find what you're selling. SEO gets your site into the organic/editorial rankings (as opposed to the sponsored/paid rankings) on search engine results pages.

What's Behind Our Search Engine Optimization Services?

• Competitive Analysis to determine whether your competitors have optimized their sites.
• Education to alert you and your developer to "spam" tactics we want to avoid.
• A Site Design Scorecard that evaluates the search engine-friendliness of your site and recommends any necessary improvements or revisions.
• Search Term Research that uses a comprehensive primary and secondary process to generate hundreds of potential search terms and assess the relevancy, frequency of usage, and competitiveness (likelihood of rankings success) of each.
• Text & Tags that consists of the targeted search terms our copywriter will integrate into your site's copy and other places on selected web pages (up to 50 per year).

Our Search Engine Optimization Services Even Includes...

• Press Release Optimization is a highly effective search marketing avenue - and Prominent Placement was the first search marketing firm in Atlanta to use it. We place search term(s) within your press release (one per month), then use electronic distribution to get the release into search engines and posted on countless other sites. We've generated millions of "reads" for our clients, and the links we build into optimized press releases have raised our clients' search rankings.
• Link-Building is a process we use to submit your site to both general and industry-specific directories.
• Local Search Marketing, which is a quick way searchers use to narrow their results, is growing rapidly. We make sure you're well-positioned to take advantage of the prospects who are in your own backyard.
• Search Engine Reputation Management allows us to monitor top-ranked websites, blogs, message boards and review sites to see what people are saying about your company and brands. We also monitor sponsored/paid listings for trademark violations to ensure competitors aren't bidding on your brand names.
• Finally, we provide you with Monthly Reporting on rankings, site traffic data, PPC results and conversions (sales, lead forms filled out, or other actions taken on your site to calculate revenue and ROI). We don't just give you a bunch of numbers; we analyze this data and strategize on the best actions to take in response to the data. We even supply the tracking software for your site, if needed, at no extra charge (up to 100,000 page views per month; there's a nominal fee for high-traffic sites).
• We can also help you establish a Marketing Blog for your company and optimize it. This is proving to be an effective means not only of link-building, but also of humanizing your company and updating your products/services to customers and prospects. A blog can deepen customer relationships, build a loyal community, reach opinion leaders and the media. Overall, it's a fast, easy and inexpensive way to create a dialogue with those you want to impress most.

Our Atlanta Search Engine Optimization Services Time Frame and Fee...

The upfront work involved with our Atlanta search engine optimization services normally takes three to four months. Then some results should be apparent within the first month or two of your campaign's implementation - but it can take up to six months or so if you're in a fairly competitive industry, or double that if you're in a highly competitive industry.

Because we've seen time and time again that increasing clients' search rankings, traffic and conversions isn't a one-time effort, we charge a flat monthly fee of $2,500 for an ongoing SEO campaign and require a twelve-month commitment.

This allows you to set a budget upfront, and our clients have seen that our fee is an excellent value, considering our firm's industry-leading expertise ... the one-on-one service provided by your experienced Prominent Placement account manager ... and, especially, the higher rankings, targeted traffic and increased sales our efforts have consistently delivered.

Find out more about the approaches that set us apart from other SEO companies. And to discuss your overall search marketing needs further, please contact us.