What Kinds of Bad Things are being Said About Your Company Online?

Because Prominent Placement is a strategic Atlanta search engine optimization specialist, we provide our clients with a service other firms may not consider: search engine reputation management.

This allows us to monitor top-ranked websites, blogs, message boards and review sites to see what people are saying about your company and brands. We also monitor sponsored/paid listings for trademark violations to ensure competitors aren't bidding on your brand names.

Is It Really Necessary to Counter Disgruntled Customers?

Consider this: With more than six billion searches conducted monthly, top rankings in search engines have become part of your company's brand image. Those brief listings on the engines' results pages are often among the very first impressions a prospective customer has of your company - and yet, the search process being what it is, those few lines also give the unscrupulous or merely disgruntled a powerful mechanism to damage your image.

Just one example: recently "homedepotsucks.com" was the number six ranking when Home Depot was searched on Google. That's why we've developed an effective search engine reputation management strategy that is unique among Atlanta search marketing firms.

How We Approach Search Engine Reputation Management

As a leading Atlanta search engine optimization specialist, we'll conduct primary research on the search terms containing your company/brand name that are most likely to contain negative mentions, such as your company/brand name and "complaints" or "problems." Our intention is to find the negative mentions that float to the top results on the results pages of Google, Yahoo and MSN.

Some of the problems we have found for our clients include:

• Websites, blogs, review sites, message boards or discussion groups where people have negative comments
• Negative information posted by unscrupulous competitors
• Bad news, such as lawsuits against your company
• Old/alternate sites or URLs you may have forgotten
• Sites that list your company but don't link to your website
• Sites that link to an inappropriate landing page on your site (shopping cart, privacy policy, etc.)
• Sites that misspell your name or display an old address or other misinformation
• "Spammy" (or porn) sites that show up in search results for your name, but when you go to that site you can't find your name and/or the site isn't about you or your industry
• Paid ads from a competitor or some unauthorized party that use your company name or product brand name

We Believe Protecting Our Clients Online is Part of Our Job

In the comprehensive monthly reports we give to all our clients, we'll list and discuss with you all the problems we've found, and we'll either attempt to rectify them ourselves, or ask you to rectify the problems that may require getting your public relations or legal counsel involved.

We believe client service should be as all-inclusive as possible - and protecting your online reputation is certainly high on that list. Without the kind of vigilance Prominent Placement provides, your company and/or important brands could suddenly find themselves in a quite undesirable position.

Find out more about the approaches that set us apart from other website positioning services. To learn more about search engine reputation management, or to discuss your overall search marketing needs, please contact us.