There's no shortage of web metrics. But what should you measure? Who has time to make sense of it all? And who will convert the numbers into knowledge you can use?
As part of our ongoing web analytics monitoring, we convert data into actionable information which guides our clients to make smarter decisions about their search engine marketing mix. On a regular basis (typically weekly or monthly), we provide performance measurement and reporting in the form of:
Easy to Read Reports – We know you're pressed for time, and we provide all your key metrics in a format that makes it easy to see important trends in your search marketing program, whether they be up or down. PPI provides you with timely key metrics as well as 12 months of tracking data to put it in context.
The Numbers – For the numbers junkie, you can also access all the details behind the at-a-glance view of the user-friendly reports. Our user-friendly SEO program reports provide these key metrics: organic search-referred traffic, conversions and conversion rate, as well as volume of inbound links and top rankings. Paid search program reports provide these details: paid search clicks, impressions, click-through rate, cost per click, conversions, conversion rate and cost per conversion.
Recommendations – The bottom line is determining how to respond to what you see in the reports in order to impact the bottom line. Prominent Placement uses the data to guide recommendations and proposed changes to get the most from your search engine marketing spend.
Beyond regular performance measurement and reporting, we utilize all available analytics features and tools to enhance the insights you receive through reporting, including:
Lead Source Tracking – Web analytics can integrate lead source data into SalesForce and other CRM systems in order to close the sales cycle loop.
Phone Call Tracking – Call analytics make it possible to report on the number of phone calls that result from your search engine marketing program, giving you a truer picture of your return on investment.
Mobile Tracking – We all know the future is now and mobile is it. Learn how visitors are interacting with your mobile site or mobile landing pages, and how you can improve their experience and enhance your profit.
Social Media Tracking – Leverage the ability to see social media activity related to your website and your brand.
So many numbers. So little time. Put us to work for you today and begin making smarter decisions tomorrow.
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