Analytics – Performance Measurement and Reporting

Atlanta Web Analytics Firm Prominent Placement Delivers a Smarter Approach

There's no shortage of web metrics.  But what should you measure? Who has time to make sense of it all?  And who will convert the numbers into knowledge you can use?

Atlanta web analytics firm Prominent Placement converts data into actionable information as a matter of course.  The result is clients who continually make smarter decisions about their search engine marketing mix.  On a monthly basis, we provide performance measurement and reporting in the form of:

  • The Numbers – For the numbers junkie, you have access to all the details.  Prominent Placement uses a wide variety of metrics and includes 12+ months of tracking data in report spreadsheets to monitor year-over-year and seasonal change.
     
  • Easy to Read Summary – If you're pressed for time, focus on the Topline Summary.  Our user-friendly executive summary charts five key metrics:  Conversions, Site Traffic, Organic Rankings, PPC Clicks and PPC Cost per Click.  ROI, Cost per Conversion, and Total Revenue Gained round out the standard reporting metrics.
     
  • Recommendations – The bottom line is how to respond to what you see.  Prominent Placement uses the data to guide recommendations and proposed changes to get the most from your search engine marketing spend.

Beyond monthly performance measurement and reporting, we take advantage of the latest breakthrough analytics to enhance the results you're getting, including:

  • Lead Source Tracking – Advances in technology and measurement make it possible now to close the sales cycle loop by integrating lead source data into SalesForce and other CRM systems.
     
  • Phone Call Tracking - 65% of marketers say phone calls are their most valued lead source, but only 5% of advertisers use any type of call analytics.  By replacing your real phone number with dynamically-generated phone numbers on your website and PPC landing pages, we can now track phone calls that result from search engine marketing, giving you a true picture of your return on investment.
     
  • Heat Mapping – Applying the latest in heat mapping technology to identify where visitors are clicking on a given page and using that knowledge to improve your website.

So many numbers. So little time.  Put Atlanta web analytics firm Prominent Placement to work for you today and begin making smarter decisions tomorrow. Contact Us.