Press Release Optimization

Trust Our Optimized Press Release Services to Spread the Word

Build your brand. Drive traffic to your site. Increase search engine visibility. Increase your organic rankings. Need we say more?

Prominent Placement knows how to turn an ordinary press release into a search engine rock star to boost your web presence on multiple fronts. We incorporate selected search terms and a link to your site (with search terms in the link text) to craft enhanced press releases that are meant to be shared. The final step of our press release optimization methodology is distribution of your enhanced press releases across PR Web each month, placing the latest news about your brand in front of some of today’s most powerful Internet media outlets.

Our Optimized Press Release (OPR) program includes:

Yahoo News and Google News — Inclusion in the top news websites, reaching tens of millions of unique people each month.

Link Building — Each press release is posted as its own web page on both PR Web and eMediaWire indefinitely, resulting in links pointing to your web site from a minimum of two places. Press release optimization is most effective when implemented alongside other options from our menu of link building services.

PR Web's RSS Feed — This feed sends your release to web sites and blogs around the world. Your release will appear on hundreds, if not thousands, of other sites, building visibility as well as links to your site.

Reporting — Monthly reporting on reads, pickups (sites posting your release) and clicks to your site.

Optimized press releases typically deliver a cost per "read" of less than a penny. So while you're simultaneously boosting your search rankings, the cost of having a journalist or other interested searcher read your release is less than one cent… a small price to pay for a lot of exposure!