Paid Search for a Trackable, High Return

The paid search area is highlighted in orange. Most of your paid search ads will appears at the top or to the right of the organic results.

Why paid search

Across the board, pay-per-click advertising stands out for its ability to drive measurable ROI quickly.  SEO may be a long-term process, but you can begin seeing results as soon as paid search starts running. With PPI, you can display paid (or “sponsored”) search ads on Google, Yahoo, Bing, Facebook, LinkedIn, and all sites participating in their content networks.

Our message to you:  Make sure you’re there when they’re looking for you! Search Network Ads:  What’s great about traditional paid search is that Internet users are already looking for you or the products you sell. In addition, paid search can tell you what customers care about the most, how customers really talk at different stages of the buying cycle, and the right language to use to close all your marketing deals.

Display Network Ads:  What about Internet users that don’t know they need you yet?  Display network ads appear on relevant website pages that publish Google or Bing Ads (Yahoo/Bing) advertising.  This puts you in front of an audience that may already be interested even though they’re not directly searching for you.

Remarketing (aka Retargeting):  What about users that may have visited your site, but didn’t convert?  Retargeting campaigns are highly effective for coaxing back site visitors that didn’t take the action you wanted them to take on your site.  Retargeting code placed on your website pages trigger ads to appear when your cookied site visitors view pages on websites that publish Google ads.  By targeting these users with language and visuals they’ll recognize from visiting your site (a la “Remember this red sweater? Here’s a 15% off coupon.”), retargeted users tend to come back and convert at a higher rate.

What Makes Us the Best

The month Google AdWords launched PPI jumped in with both feet. Today, we’re a certified Google AdWords Partner with a dedicated team of paid search pros.

PPI is a proven strategic partner with comprehensive capabilities, experience, and know-how—everything you'll need to generate profitable conversions. Conversion types we often work with include white paper downloads, contact and trial offer submissions, e-commerce transactions, phone calls, and shopping cart additions. Many search marketing firms have a “set-it-and-forget-it” philosophy. Our dedicated paid search team continuously optimizes our clients’ paid search accounts and always brings new ideas to the table. Search is a constantly-evolving space and paid search is especially progressive. There’s always a new lever to pull and our paid search team stays on top of emerging opportunities that may benefit a client’s business.

We’ve had success on all major paid search platforms with clients of all sizes. We’ve also worked with Fortune 500 companies wanting a major initiative down to small companies that simply wish to extend their online presence with a modest paid search budget.

Our Paid Search services

Keyword Research
to determine the most profitable terms to target.
Measuring keyword search volume, analyzing information from the client and organic traffic, and insights from additional investigative work, we identify the top keywords to target.

Traditional Paid Search Advertising
to deliver high marketing ROI.
This includes targeting searchers by the keywords they’re searching by with text ads that appear in the sponsored links sections around the top, right, and bottom of search results.

Campaign Strategies
to optimize campaign performance.
We optimize campaigns via dayparting, device targeting, ad rotation, geo-targeting, and ad extensions. We test and apply new paid search features as they are released.

Content Networks and Remarketing
to engage members of your target that aren’t searching.
We build image ads for display advertising when web users aren’t actually searching and nurture previous site visitors that weren’t quite ready to convert.

Custom Paid Search Landing Pages
to generate a superior conversion rate.
We design and develop custom landing pages for you or we can work with your web development team to create conversion and paid search-friendly landing pages.

A/B and Multivariate Testing
of landing pages to refine pages for the optimal communication.
We can deliver top quality traffic to your site, but then the users must convert where we send them. We test to make sure that the landing pages have optimal conversion potential.

Phone Call Tracking
to measure an often overlooked source of conversions.
We monitor the calls generated from each search engine and report on the unique activity driven from each source. Conversion rates often triple when phone call conversions are added to conversions from an online form.  

Ongoing Pay Per Click Management
to amaximize the return on your advertising spend .
We continue to fine-tune the campaign on an ongoing basis to ensure the maximum return on your investment (ROI). Paid search is not a set-it-and-forget-it effort. It requires ongoing monitoring and optimization including bid management, budget management, ad copy writing and testing, keyword and match type reviews, conversion optimization, and much more.

Analytics
to measure the impact of our work.
Clear, concise monthly reports include detailed information about how paid search is performing and what’s performing best. Read more on our Analytics page.

Audits
to let you know where to focus your paid search strategy to maximize results.
Then look at our Paid Search Audits as an easy first step to take pay-per-click to the next level.