What is being said about you on the web and how can you manage it better? Consumer-generated media (CGM) is thriving and giving mass media a run for its money—anybody with an opinion or an agenda can make their feelings known online. We can help you combat negative publicity on the web through our online reputation management services..
With Search Engine Reputation Management (SERM), Prominent Placement monitors negative mentions of your company name/brands on the web on a monthly basis. If a competitor is using your brand name in a paid ad, we’ll file a complaint. Often, we can work with you to effectively push “negative” organic search results out of the forefront through link building, revising content on your social media sites, and other tools to out-rank negative results.
Regardless of what we find, being in the know about what others are saying gives you the power to address it sooner rather than later, deploy PR crisis management if necessary, or, in some serious situations, take legal action. In addition to negative mentions, we often uncover supplemental link-building opportunities that we can use to your advantage.
Examples of Recent Issues Discovered:
- Disgruntled customers or former employees complaining on blogs, message boards, review sites or discussion groups
- Negative information posted by unscrupulous competitors
- Bad news, such as lawsuits
- Sites that list the client’s company but don’t link to it and sites that link to an old/alternate URL
- Companies with the same or similar name that could cause customer confusion or be a trademark violation
- Sites that misspell the client’s name or display an old address or other misinformation
- Spam or even porn sites that show up in the search results for a client’s name but redirect the searcher to their own site when they click
- Pay-per-click ads where a competitor or unauthorized party is using the client’s name in their creative
Atlanta search engine reputation management firm Prominent Placement is looking out for you.
Contact us to learn how online reputation management services from Prominent Placement can keep you in the know about negative mentions and maintain the integrity of your brand online.