Usability - Increasing Conversion Rate

Atlanta Web Usability Firm Prominent Placement Turns up the Heat on User-Friendliness

So now what?  A visitor makes it to your site.  What are you doing to help convert that visitor into a hot prospect?

Atlanta web usability firm Prominent Placement is turning up the heat, increasing conversion rates by enticing more visitors to take appropriate action on your site.  Our usability expertise extends to:

• Heat Mapping – Applying the latest in heat mapping technology to identify where visitors are clicking on a given page and using that knowledge to improve the site


• Design Enhancements – Critiquing your site against best practices in web design in order to enhance user-friendliness


• Navigation Improvements – Applying best practices in website navigation to minimize three aspects of visitor confusion:  Where am I on the site? Where have I been? Where can I go from here?


• Power of Persuasion – Identifying opportunities to create and enhance compelling, eye-catching calls to action throughout your site, with the goal of an increasing conversion rate


• Conversion Strength – Making it easier for your guest to take action by simplifying the conversion process, speeding the path, and reducing distractions along the way

Increasing traffic to your site is critical but not sufficient to drive new business opportunities.  Get more from your search engine marketing dollar by making it easier for prospects to take action.

Learn how Atlanta web usability firm Prominent Placement can turn up the heat for your business, increasing the conversion rate for additional business opportunities.